How does Tone help clients comply with CTIA and TCPA guidelines and regulations?

To stay compliant with both the TCPA regulations and CTIA guidelines, businesses should follow two basic rules:

  1. Only text consumers if they have consented to receive the exact type of message you are sending
  2. Allow consumers to unsubscribe instantly

To make compliance easy, Tone provides businesses with all of the best practice tools and templates. Here they are:

Opt-In Message

Opt-In messaging should be present in multiple different locations.  Below are a few examples of best practices in number collection:

Opt-in Pop Up


LiveText with Opt-In message


Opt-In at Checkout


For steps on how to set up your Opt-In language at checkout, please see this helpful article!

Opt-In at Checkout (Shopify Plus)

The following message, and an additional unchecked checkbox, should be presented alongside the phone field where you are collecting numbers:

By checking this box I consent to receive human support, offers, personalized recommendations and more by recurring text message. Message and data rates may apply. Text STOP to opt out at any time. Your consent to receive texts is not a condition of any purchase. Privacy & Terms available on our website.

For steps on how to set up your additional Opt-In language as a Shopify Plus account, please see this helpful article!

Advanced Opt-Out Recognition

Tone is the only SMS provider that recognizes unsubscribe intent without customers having to use specific keywords such as stop, cancel, unsubscribe, etc. For example, if a consumer replies with, “I really like your brand but don’t want any more texts,” Tone will remove them from the contact list right away. 

Tone's Advanced Opt-Out Recognition allows you to be certain that only the customers who wish to be contacted will. Who said compliance has to be hard!

Terms of Service Template

We make it easy for you to update your Terms of Service by providing a template that you can use for your store. To view the template, as well as instructions on how to update it within your Shopify store, please click here.

Privacy Policy Template 

Yep, you guessed it! We also have a Privacy Policy template that you are free to use! To view the template, as well as instructions on how to update it within your Shopify store, please click here.


Compliance is key here at Tone, and we want to make sure it is easy for you to check all the boxes. For more helpful articles related to compliance, check out this link.


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